AS New Musical Specific, (NME) experiences, Apple Music has simply launched a bi-monthly program that’s to showcase African musicians on all of its platforms. Titled ‘Africa Rising,’ this system is meant to advertise rising African artists chosen by the Apple Music editorial workforce.
All chosen artists will likely be showcased throughout the platform and will likely be featured on a companion Africa Rising playlist. The primary featured artist is already identified, and will probably be Nigerian singer-songwriter Omah Lay. Lay got here with a press release, saying that “I’ve at all times used Apple Music, seeing my favourite artists on playlist covers and options however right here I’m wanting fairly as Apple Music’s first Africa Rising artist. I’m overwhelmed. Goals actually do come true.”
The Africa Rising program joins a bunch of current initiatives from Apple Music, together with the return of Jehnny Beth’s ‘Begin Making Sense’ present and the launch of Billie Eilish’s ‘Me & Dad Radio’.
As NME notes, Lay, who was beforehand a member of rap group Lil King, launched his debut solo EP Get Layd final month. Three songs from the EP stay within the High 10 songs on Apple Music Nigeria’s High 100 singles chart, together with his self-produced monitor “Dangerous Affect.”
Speaking about “Dangerous Affect,” Lay says that, “it’s really a narrative of many issues taking place on the identical time in my life.”