Prepare, Directioners! One Route is celebrating the band’s 10-year anniversary in a giant manner.
“The video will doc highlights of the band’s profession, from forming on The X Issue to releasing their single ‘Historical past,’ together with clips from music movies, performances and candid behind-the-scenes video content material. And naturally the particular relationship they’ve with their followers,” the corporate states on its web site.
However that is not all. Simon Jones PR additionally says there will probably be a 1D anniversary web site, “interactive playlists and activations throughout digital platforms.” By way of the web site, the group claims it “will probably be an immersive and thrilling interactive fan expertise.”
“The positioning will take the type of a timeline charting the historical past of the group, from the primary audition proper as much as the beginning of their hiatus,” the PR agency writes. “It would host an archive of music movies, paintings, TV performances, behind-the-scenes and rarely-seen content material, all in one place.”
It says “followers may also be capable of generate their very own shareable ‘mixtape’ playlist on the positioning, which will probably be customized in keeping with how they’ve interacted with the positioning’s content material and the eras they’ve spent the most time exploring.” Followers will be capable of hook up with Spotify and Apple Music through the positioning and have their mixtape playlists saved to their respective accounts.